IN1947 Services

Web Development Company ORM Company Wen Analytics Company Social Media Company Web Design Company Chennai Mobile Apps Development Company Business Consulting Servies Chennai SEO Company

Search Engine Marketing (SEM) / Pay Per Click Advertising (PPC)

Search Engine Marketing (SEM) has become an integral part of the online presence for brands, businesses & individuals. It is more crucial than ever to manage your search campaigns both efficiently and creatively. At IN1947, we strategize and implement SEM campaigns through best practice principles and with a specific industry perspective to extract cutting edge results. When compared to other forms of marketing on the web, SEM campaigns can accurately calculate how much it costs to generate a lead or to make a sale with consistent, calculated & well thought out efforts over an interval of time. We dedicate a lot of time & analytical expertise to constantly fine-tune on-going campaigns and employ meticulous A/B testing, thereby continually maximizing ROI for a client.

Pay Per Click (PPC) Advertising:
We create targeted campaigns for you. How? By generating relevant keywords, examining competitor activity, writing targeted ad copy, removing negative phrases and monitoring results to ensure maximum return-on-investment (ROI). We monitor your account everyday: adjusting keyword bids to achieve the right balance between CPC and CTR; optimising landing pages to improve conversion; removing under-performing keywords/adverts and providing regular reports. Advertisers only pay when their advertisements are clicked and a visitor is directed to their site. We will quantify how many of the users requested information, subscribed or made a purchase etc. and as a result, giving us a direct ROI.